Given that I recently gained access to Semrush and what I teased in MIOS: Doin’ A FISA WILL be going public, I guess this was inevitable.
I just activated Google Analytics for this domain. This is REALLY EASY with Substack, literally just stick the code in a text box in settings, and it starts running.
I’ve never done this because my audiences have been both small and skittish. Years ago the presence of any sort of tracker I site I operated would have caused a minor public furor. These days that discipline is on the verge of becoming part of my job description and the people who gave the wrong answer to Paranoia: Professional Or Pathological? are welcome to just find someone else to bother.
I’ll leave you to ponder the implications, but here’s a 1980s classic to get you in the proper mood.